Growth Consultant · 9+ Years

Nikhil
Wallecha

I help companies grow revenue, margin, and profitability — not vanity metrics. Marketing that can't draw a line to rupees or dollars is money set on fire.

₹200Cr
ARR Driven
8–10x
ROAS Achieved
100K+
Paying Subscribers Built
Selectively available — 1 of 2 spots open
Scroll to explore ↓
01 — Philosophy

Branding isn't a sin.
Branding that never pays back is.

The industry has spent decades dressing up waste as strategy. "We're building brand equity" is the most expensive sentence in marketing.

Every rupee you spend on awareness, consideration, or "share of voice" needs to find its way back — today, next quarter, or 10 weeks from now. If it can't, it wasn't marketing. It was a donation.

I build growth engines where every channel, campaign, and creative has a job: move revenue. Impressions without conversion are noise. Clicks without LTV are just cost.

"

If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.

— Albert Einstein
02 — What I Do

Growth that moves
the number that matters

I work across the full growth surface — from acquisition to monetisation — but always with one lens: does this generate measurable, attributable revenue?

01
Performance Marketing

Paid acquisition that actually pays. I've taken ROAS from 1.2x to 8x+ across Meta, Google, and programmatic — optimising for real revenue, not cost-per-click.

02
Product-Led Growth

Embedding growth into the product itself. Activation loops, onboarding funnels, in-product nudges, and lifecycle hooks that convert users into paying customers.

03
Product Marketing

Positioning, messaging, and GTM that shortens sales cycles. I connect what the product does to what the market will pay for — with precision, not poetry.

04
Organic & Content Growth

SEO, content, and community built as a revenue channel, not a PR function. Compounding organic traffic that reduces CAC over time and strengthens LTV.

05
Brand-Led Growth

Brand strategy that earns its budget. When brand investment ties to measurable conversion uplift and reduced CAC — it stops being a cost and becomes an asset.

06
Growth Analytics & P&L

Full-stack analytics: cohort analysis, LTV modelling, churn diagnostics, and contribution margin ownership. Numbers without action are just data. I use them to decide.

03 — Proof of Work
BharatAgri · Founding Member
Scaled 0 → ₹200Cr ARR in 3 years
₹200Cr
Annual Recurring Revenue built from scratch
8–10x
ROAS improvement (3x → 8x, 10.5x peak)
100K+
Paying subscribers acquired in 15 months
+22pp
Gross margin improvement (18% → 40%)
-27→-3%
Contribution margin (CM3) turnaround
Masai School · Director, Performance Marketing
Built the paid growth engine from the ground up
8x
Monthly test-takers grown (5K → 40K)
2.2x
ROAS on ₹80K high-ticket programs (was 1.2x)
₹8Cr
Monthly paid revenue (was ₹1Cr)
Bright Brain · Sales & Growth Lead
6x
Revenue scaled ₹70L → ₹4.5Cr in 2 years
4+
Sectors: BFSI, Real Estate, FMCG, Manufacturing
04 — How I Work

I take on
2–3 projects.
No more.

Diluted attention produces diluted results. When I work with a company, I'm embedded — in the data, in the meetings, and in the decisions.

I don't deliver decks. I solve business problems. That requires depth, not breadth. Every engagement gets my full thinking — not a junior team running templates I half-reviewed.

This selectivity also means I'm careful about fit. I work with founders and operators who know that good growth is uncomfortable, iterative, and honest about what's not working.

Engagement 01 — Taken
Engagement 02 — Taken
Engagement 03 — Open
Martech Stack
Amplitude Firebase GA4 AppsFlyer Segment MoEngage CleverTap Meta Ads Google Ads Adobe Analytics Shopify n8n
05 — Let's Talk

Got a growth
problem?

If you're serious about connecting marketing spend to revenue — not just impressions — let's have a conversation. Based in Bengaluru, working with teams across India.

Email nikhil.vw.work@gmail.com
Phone +91 98234 83999
LinkedIn nikhil-wallecha
Location Bengaluru, India
Availability 1 spot open — Q2 2026